The fabric of Mossy Oak is rooted in the legendary tree in Choctaw Bluff, Alabama. The Mossy Oak tree represents more than camo, it's a symbol of our dedication to conservation and giving back more than we take through our connection to the dirt.
Up Next in Season 1
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Greenleaf • The Fabric of a Brand • A...
The addition of the Greenleaf pattern to the Mossy Oak camouflage collection proved to be a great compliment to what would become one of the most iconic stick and limb-based camo patterns ever created. Original Mossy Oak Greenleaf has become a representation of the outdoor lifestyle and has becom...
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Toxey Haas' First Turkey • The Fabric...
Without the Wild Turkey - there would be no Mossy Oak. The first turkey ever taken by founder, Toxey Haas, sparked a lifelong obsession that would eventually birth the creation of a brand dedicated to much more than camo, it's a brand devoted to hunting, conservation, and getting closer to nature.
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Everything • The Fabric of a Brand • ...
The fabric of Mossy Oak is rooted in the family, friends, and customers that give this brand life. Since our beginning, Mossy Oak has relied not only on the employees but the customers who recognize that Mossy Oak is more than camo.