The Fabric of a Brand

The Fabric of a Brand

6 Episodes

Mossy Oak presents some short stories to help you see the interwoven bonds and history that make Mossy Oak more than just a camo fabric brand.

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The Fabric of a Brand
  • The Mossy Oak Tree • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 1

    The fabric of Mossy Oak is rooted in the legendary tree in Choctaw Bluff, Alabama. The Mossy Oak tree represents more than camo, it's a symbol of our dedication to conservation and giving back more than we take through our connection to the dirt.

  • Greenleaf • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 2

    The addition of the Greenleaf pattern to the Mossy Oak camouflage collection proved to be a great compliment to what would become one of the most iconic stick and limb-based camo patterns ever created. Original Mossy Oak Greenleaf has become a representation of the outdoor lifestyle and has becom...

  • Toxey Haas' First Turkey • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 3

    Without the Wild Turkey - there would be no Mossy Oak. The first turkey ever taken by founder, Toxey Haas, sparked a lifelong obsession that would eventually birth the creation of a brand dedicated to much more than camo, it's a brand devoted to hunting, conservation, and getting closer to nature.

  • Everything • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 4

    The fabric of Mossy Oak is rooted in the family, friends, and customers that give this brand life. Since our beginning, Mossy Oak has relied not only on the employees but the customers who recognize that Mossy Oak is more than camo.

  • Bob Dixon Vest • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 5

    The legendary Bob Dixon Vest has become one of the most coveted cultural turkey hunting items in existence. Created as a tribute to one of the early pioneers of the Mossy Oak brand, Bob Dixon, this vest represents more than a piece of hunting gear, it's a symbol for those who understand the deep ...

  • Bottomland • The Fabric of a Brand • A Mossy Oak Short Story

    Episode 6

    The first Mossy Oak camouflage pattern, Bottomland, was driven by the desire to get closer to turkeys. With a fist full of dirt, sticks, and leaves, Toxey Haas created what has become more than a camo pattern - it's been adopted as the uniform of those who live their best life outdoors.