From the wind in your face on the first run of the day to the electric charge of the first fish on the line, time on the water about nobody's business but our own pulls us toward the weekend all week long. From the biggest reservoir to the smallest stream, the attraction of peace and quiet in the background with adrenaline waiting just down the line fuels our obsession like nothing else. Welcome to the place where small things matter and big worries lie far away, where time stands still, where friendships may never change, but the baits sure do. Welcome to The Lure.