Bruce Pettet, CEO of Leupold, explains what the Gold Ring Guarantee that Leupold stands by means with Kevin Tate of Mossy Oak. Bruce provides some insight into the Leupold brand and culture, taking pride in their American-made optics. Because they take so much pride in their products, they guarantee them for life. If your Leupold riflescope, binocular, or spotting scope doesn’t perform, they will repair or replace it for free - whether you're the original owner or not. You don’t need proof of ownership or a warranty card, and there’s no time limit.